About Us

Thoughtfully Designed, skilfully crafted.

Every stripe, every motif you see on our pieces is lovingly handblock printed, adding a story, a memory, and a soul to every creation.

Clothing that feels familiar yet fresh — crafted in natural fabrics, shaped by skilled Indian artisans, and designed to move effortlessly with you through seasons and trends.

Simple, but Special.

Not just a slogan, but our founder and core designer Ashina Chharia's philosophy.

We believe that beauty lies in simplicity — with a dash of something that makes you stop and smile.

We keep our designs simple but detailed, so you’ll always feel special — without trying too hard.

Truly sustainable.

• We work hand-in-hand with independent artisans and small groups to ensure their skills are celebrated and rewarded fairly.

• We provide training and home-based work opportunities for women who seek financial freedom without leaving their homes.

• We champion versatility — creating pieces you can wear, re-wear, and fall in love with all over again.

Experience Vintage Loom

Timeless shapes. Thoughtful details. The soft luxury of pure cotton.
Come, experience clothing that feels like home — and stays with you for a lifetime.